Eddie Choi

Managing Partner of Mills Design in Singapore

Eddie Choi

Managing Partner of Mills Design in Singapore

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I am a science believer. I've been doing digital marketing in my whole life and I am a serial entrepreneur.

I co-founded a UK-based digital agency called Frontiers Digital. Frontiers Digital was later acquired by the Milton Exhibits Group - an Asia-based event marketing group in 2010. After the acquisition, I joined Milton as a member of the Board.

In 2016, I co-founded Mills with Milton. Mills is a Singapore-based design and experiential agency. Six months after launching Mills, the agency was selected by Google as the preferred design agency in the APAC region.

As an early adopter in digital marketing with over twenty-year of experiences, I am frequently invited to deliver keynote for the global conferences and also engaged by the global brands and organizations such as Pernod Ricard, Christian Dior, DuPont, Fiera Milano for strategy advisory, training and consultation.

I am also the author of the book “L'unione fa la forza” published by the Fondazione Fiera Milano in Milan. Articles written by me are widely published by reputable media including Clickz.com, E-consultancy, Exhibition World, Mix.

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My book website:



  • Work
    • Mills Design Singapore
  • Education
    • MBA
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