After seeing the web evolved in decades, I have a question -> Is a UX person a developer or a designer? An ideal UX mind splits 50/50 between art and science. Can they be co-existed? Should we design for experience, or should we design for usability? Like everything in marketing, the struggle always lies between the emotional benefits vs. the functional aspects. Read More
Why do you need to pay for creativity?
This is going to be another ranting moment. But let me keep calm and be rational. I am a business owner of a creative agency which my livelihood depends on selling ideas and concepts. The service that a creative agency provides is pretty intellectual with all the designers using their brains to visualize their imaginations. Read More
After all these years, why I am still ranting about email.
I am quite fed up every time when I receive an email which makes lazy mistake. If you use email to communicate in your business, please at least test it before you send it out. I am sure everyone of us in marketing have read about email marketing or the do-and-don’t of email marketing, etc. Read More
What is the value of your ads money?
We always talk about the cost of advertising. But have you ever thought about what is the value of the ads money? Recently I spent SGD 2,857.47 (approx. USD 2,117.26) for a month of digital advertising on LinkedIn and Google. Here is the result. Read More
Why 50% Marketers hate DIY?
Having a future-proof marketing solution looks sexy in presentation but when it comes to reality, we choose to follow what everyone is doing to play safe for our job. Read More
My déjà vu with Van Gogh, Einstein, Jack Ma & Karl Marx
Let me introduce you a dream team. Van Gogh, Einstein, Jack Ma, and Karl Marx. They are the great minds who can inspire us for marketing today. Read More
The minimalist approach to digital marketing
I am a minimalist so I am going to keep this short. This is my years of experience summarized in one minute. Read More
Seven sins of the marketing business in China
It is predicted that in 2021, 52% of China’s sales will take place online. But do you know the online sales funnel in China is extremely short? Read More
Marketing becomes nerdy
The line of marketing has been a blurred divider for the traditional (I even feel irrelevant every time when I mention the term – traditional) marketing and the digital marketing (which is certainly NOT non-traditional). However, the shift of paradigm in marketing is more on the mindset, not the skillset. Read More
Endgame or New game?
Can we have a future-proof solution for the event business? A general consensus is to pursue a hybrid solution. Common sense, right? We can have the best of the both sides. I have come across some hybrid event business frameworks but nothing is an actual deliverable. I have seen the event organizers developed a website, a marketplace, an online business directory to complement an physical event. Some go beyond the static catalog model and do live-streaming of the content. But all these are not new. Read More