Eddie Choi

Managing Partner of Mills Creative in Singapore

Eddie Choi

Managing Partner of Mills Creative in Singapore

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I co-founded Mills Creative in Singapore 2017. Mills is an independent creative agency passionate about aesthetics and design thinking. The clients of Mills include Google, Amazon, and Twitter. We won a couple of creative awards for our works delivered to the clients such as the Best Experiential Marketing Award for Google in 2020, the Best Virtual Event and the Best B2B Brand Experience for Amazon in 2021.

Winning awards is not my goal at work, but producing meaningful work is what I’ve found fun in my professional life. I am a science believer. I've been doing digital marketing my whole life and I am a serial entrepreneur.

Before Mills, I co-founded a UK-based digital agency called Frontiers Digital. I also consulted for the client-side such as Christian Dior and Converse in Shanghai and Pernod Ricard in Hong Kong and Singapore. My experience is pretty diverse in Asia.

As an early adopter in digital marketing with almost 30 years of experience, I am frequently invited to deliver keynotes for the global conferences such as SES, Clickz, and Digital Cream by the E-Consultancy.

I am also the author of the book “L'unione fa la forza” published by the Fondazione Fiera Milano in Milan.

Watch my public speaking at:


My book website:



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    • Mills Creative
  • Education
    • MBA
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